Fashion Focus: “Butterfly effect” in fashion presentation.

The phenomenon of the brightly-colored insects is a great source of inspiration that can be easily followed in the fashion unveiling. Currently and continually I am amazed with the scope of the butterly concept in fashion and its perception into the manner of clothing and jewelry, let alone the fashion editorials.  I have posted many…

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Butterfly Effect – Elza Luijendijk by Ben Toms for Dazed & Confused June 2012

This enchanting editorial featured in Dazed & Confused Magazine for June 2012 definitely blurred the borders between fashion and art. The visuals apart from the butterfly themed aura are enhanced with the outstanding styling and art direction. The model’s face is covered with the butterflies, moths and other winged insects  magnifying a peculiar vision of a otherwordly being or…

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Fashion Video: “Beautiful Rebels” by Ryan McGinley

Fashion Video: Edun Spring/Summer 2012 Ad Campaign Director:   Ryan McGinley Models: Bradley Soileau, Charlotte Free, Ehren Dorsey & Herieth Paul Styled by Katie Shillingford Hair by Anthony Turner – Hair Stylist Makeup by Lucia Pica – Set Design by Max Bellhouse Art Direction by Christopher Simmonds Music: “If I Had A Little Love” by the Majestic…

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Fashion Focus: Butterflies in Edun Spring/Summer 2012 by Ryan McGinley

“Beautiful Rebels” is an enchanting Ad Campaign capturing the Edun Spring/Summer 2012 collection. The campaign saturated in the fluttering charm of butterflies was photographed and directed by Ryan McGinley. The photographer known for his penchant for surprise in his artistic work was completely inspired by the unexpectedness of butterflies, their freedom to fly away and eloquence in…

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