Fashion Designer: Sporty Vigor in VIVACITA Spring Summer 2014 Lookbook.

VIVACITA-Spring-Summer-2014-Lookbook-01

Along with the Italian meaning of the fashion brand, Vivacita is the essence of vigor – the sporty energy mingles with the sleekness of the city style and comfort. The word “vivacita” originated from Italian language, expresses the concept of  vigor or energy. That name will definitely generate a positive connotation of the fashion statement presented by the brand. With the idea of slow fashion and timeless concept, the label focuses on the live dialogue between them and receivers.  The athletic twist and sleek designs infuse with the refined taste and ultimate style testimony proving the wearability that will work fine on the city bicycle trip as well as the glamor of fashion week feel.

The designer Chia Jen Chan  studied Industrial Design and fashion design at Milan’s prestige Istituto Marangoni of Fashion Design.

CREDITS:

VIVACITA Spring Summer 2014 Lookbook

Official website: www.thevivacita.com

Photography  by TK Yang

Model Julia Nykolyshyn at Linno,

Hair styling  by May,

Makeup artist Kevin Chen

Images via designscene.net

VIVACITA-Spring-Summer-2014-Lookbook-02 VIVACITA-Spring-Summer-2014-Lookbook-04 VIVACITA-Spring-Summer-2014-Lookbook-06 VIVACITA-Spring-Summer-2014-Lookbook-07 VIVACITA-Spring-Summer-2014-Lookbook-12 VIVACITA-Spring-Summer-2014-Lookbook-14 VIVACITA-Spring-Summer-2014-Lookbook-21

Check also the gallery of VIVACITA Spring Summer 2014 Lookbook: