Along with the Italian meaning of the fashion brand, Vivacita is the essence of vigor – the sporty energy mingles with the sleekness of the city style and comfort. The word “vivacita” originated from Italian language, expresses the concept of vigor or energy. That name will definitely generate a positive connotation of the fashion statement presented by the brand. With the idea of slow fashion and timeless concept, the label focuses on the live dialogue between them and receivers. The athletic twist and sleek designs infuse with the refined taste and ultimate style testimony proving the wearability that will work fine on the city bicycle trip as well as the glamor of fashion week feel.
The designer Chia Jen Chan studied Industrial Design and fashion design at Milan’s prestige Istituto Marangoni of Fashion Design.
The geisha-inspired theme captured in the lens of Sebastian Kim reveals western fashion tribute to the richness of the Country of the Rising Sun. The marvelous unveiling of Japan-focused culture is one of the main inspirations presented on the Spring/Summer 2013 catwalks including fashion giants like Alexander McQueen, Prada, Haider Ackermann and Mugler. To be truth, despite that the Asian theme is a repeated trend, I feel always amazed with the results that one country like Japan can offer with the plenteous culture and visualization of art. My Japanese inclinations that are clearly visibly on the pages of EdelScope.com are probably rooted in my silent dreaming of visiting the land of Issey Miyake, Junya Wutanabe and Yohji Yamamoto.
The line signature of René Gruau flourishes with the numerous inspirations in the fashion world until the present day. Starting from Christian Dior‘s fashion staple , the captivating illustrations of female profiles and elegant silhouettes to current fashion photography including the latest editorial from Dazed and Confused June 2012. The story “A Scanner Darkly” unveils the concept of fashion illustrations by Gruau with the emphasis into the signature line. The strong dark line for René Gruau was the indicator of emotions, pace, spontaneity perfectly portrayed on the artistic work. Following the concept of this signature line “A Scanner Darkly” infuses the notion of photography and illustration creating a peculiar mixed-media illusion thanks to the rough drawing makeup effect by makeup artists Yadim and tousled hair byYannick D’Is . When I saw these pictures for the first time I was in a state of entire captivation both for the mesmerizing tribute to René Gruau and current fashion presentation from pre-fall 2012 collections of Christian Dior, Yves Saint Laurent, and Céline.
“Just a line? But it is the basis of all art, with a single line we can express grandeur, nobility, sensuality, the line synthesizes sensations and concentrates knowledge”
This enchanting editorial featured in Dazed & Confused Magazine for June 2012 definitely blurred the borders between fashion and art. The visuals apart from the butterfly themed aura are enhanced with the outstanding styling and art direction. The model’s face is covered with the butterflies, moths and other winged insects magnifying a peculiar vision of a otherwordly being or human hybrid. Along with the sartorial masterpieces of Alexander McQueen or Givenchy among others, the images depict how ethereal concept and impeccable styling that can be achieved through the fashion source.