Fashion Designer: Sporty Vigor in VIVACITA Spring Summer 2014 Lookbook.


Along with the Italian meaning of the fashion brand, Vivacita is the essence of vigor – the sporty energy mingles with the sleekness of the city style and comfort. The word “vivacita” originated from Italian language, expresses the concept of  vigor or energy. That name will definitely generate a positive connotation of the fashion statement presented by the brand. With the idea of slow fashion and timeless concept, the label focuses on the live dialogue between them and receivers.  The athletic twist and sleek designs infuse with the refined taste and ultimate style testimony proving the wearability that will work fine on the city bicycle trip as well as the glamor of fashion week feel.

The designer Chia Jen Chan  studied Industrial Design and fashion design at Milan’s prestige Istituto Marangoni of Fashion Design.


VIVACITA Spring Summer 2014 Lookbook

Official website:

Photography  by TK Yang

Model Julia Nykolyshyn at Linno,

Hair styling  by May,

Makeup artist Kevin Chen

Images via

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Fashion Photography: Franzi Mueller by Sebastian Kim for Vogue Germany February 2013

Franzi Mueller for Vogue Germany February 2013 by Sebastian Kim_2

The geisha-inspired theme captured in the lens of Sebastian Kim reveals western fashion tribute to the richness of the Country of the Rising Sun. The marvelous unveiling of Japan-focused culture is one of the main inspirations presented on the Spring/Summer 2013 catwalks including fashion giants like Alexander McQueen, Prada, Haider Ackermann and Mugler.  To be truth, despite that the Asian theme is a repeated trend, I feel always amazed with the results that one country like Japan can offer with the plenteous culture and visualization of art.  My Japanese inclinations that are clearly visibly on the pages of are probably rooted in my silent dreaming of visiting the land of Issey Miyake, Junya Wutanabe and Yohji Yamamoto.


Vogue Germany February 2013

Editorial: Fernbeziehung

Photography by Sebastian Kim

Model Franzi Mueller

Stylist: Katie Mossman

Makeup artist Maud Laceppe

Hair stylist Tuan Anh Tran

Images via FashionGoneRouge

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Fashion Video: “So Fern, So Nah” directed by Alexi Lubomirski in collaboration with Vogue Germany.



Model Toni Garrn

Styled by Christiane Arp

Makeup artist Tyron Machhausen

Hair stylist Ben Skervin

Manicure by Ana Maria

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Fashion Inspiration: The concept of Illustrations by René Gruau in Dazed and Confused fashion story.

La Cigarette by René Gruau

The line signature of René Gruau flourishes with the numerous inspirations in the fashion world until the present day.  Starting from Christian Dior‘s fashion staple , the captivating illustrations of female profiles and elegant silhouettes to current fashion photography including the latest editorial from Dazed and Confused June 2012.  The  story “A Scanner Darkly” unveils the concept of  fashion illustrations by Gruau with the emphasis into the signature line.  The strong dark line for René Gruau was the indicator of emotions, pace, spontaneity perfectly portrayed on the artistic work. Following the concept of this signature line “A Scanner Darkly” infuses the notion of photography and illustration creating  a peculiar mixed-media illusion thanks to the rough drawing makeup effect by makeup artists Yadim and tousled hair byYannick D’Is . When I saw these pictures for the first time I was in a state of entire captivation both for the mesmerizing tribute to René Gruau and current fashion presentation from pre-fall 2012 collections of Christian Dior, Yves Saint Laurent, and Céline.

“Just a line? But it is the basis of all art, with a single line we can express grandeur, nobility, sensuality, the line synthesizes sensations and concentrates knowledge”

René Gruau 


Dazed and Confused June 2012

Editorial: “A Scanner Darkly”

Photographer:  Daniel Jackson

Models:  Ava Smith, Codie Young, and Madison Headrick

Make up artist: Yadim

Stylist Karen Langley (Total Management)

Hair by Yannick D’Is

Images via



Butterfly Effect – Elza Luijendijk by Ben Toms for Dazed & Confused June 2012

This enchanting editorial featured in Dazed & Confused Magazine for June 2012 definitely blurred the borders between fashion and art. The visuals apart from the butterfly themed aura are enhanced with the outstanding styling and art direction. The model’s face is covered with the butterflies, moths and other winged insects  magnifying a peculiar vision of a otherwordly being or human hybrid. Along with the sartorial masterpieces of Alexander McQueen or  Givenchy among others, the images depict how ethereal concept and impeccable styling that can be achieved through the fashion source.
The editorial resembles the Ad Campaign and video of  EDUN for Spring/Summer 2012 by Ryan McGinley who captured the essence of butterflies’ nature.  Worth mentioning is also the jewelry artist that creates tremendous butterfly jewelry under the name HAREM ROYAL
Photographer Ben Toms
Fashion Editor/Stylist Robbie Spencer
Hair Stylist Syd Hayes
Manicurist Mike Pocock
Model Elza Luijendijk
Set Designer Emma Roach
Images via

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