Tag Archives: EDUN

Butterfly Effect – Elza Luijendijk by Ben Toms for Dazed & Confused June 2012

This enchanting editorial featured in Dazed & Confused Magazine for June 2012 definitely blurred the borders between fashion and art. The visuals apart from the butterfly themed aura are enhanced with the outstanding styling and art direction. The model’s face is covered with the butterflies, moths and other winged insects  magnifying a peculiar vision of a otherwordly being or human hybrid. Along with the sartorial masterpieces of Alexander McQueen or  Givenchy among others, the images depict how ethereal concept and impeccable styling that can be achieved through the fashion source.
The editorial resembles the Ad Campaign and video of  EDUN for Spring/Summer 2012 by Ryan McGinley who captured the essence of butterflies’ nature.  Worth mentioning is also the jewelry artist that creates tremendous butterfly jewelry under the name HAREM ROYAL
Photographer Ben Toms
Fashion Editor/Stylist Robbie Spencer
Hair Stylist Syd Hayes
Manicurist Mike Pocock
Model Elza Luijendijk
Set Designer Emma Roach
Images via

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Fashion Video: “Beautiful Rebels” by Ryan McGinley

Fashion Video:

Edun Spring/Summer 2012 Ad Campaign

Director:   Ryan McGinley

Models: Bradley Soileau, Charlotte Free, Ehren Dorsey & Herieth Paul

Styled by Katie Shillingford

Hair by Anthony Turner – Hair Stylist

Makeup by Lucia Pica –
Set Design by Max Bellhouse
Art Direction by Christopher Simmonds

Music: “If I Had A Little Love” by the Majestic Arrows

Visit: Edun.com

Check also the article:  “Fashion Focus: Butterflies in Edun Spring/Summer 2012 by Ryan McGinley

Fashion Focus: Butterflies in Edun Spring/Summer 2012 by Ryan McGinley

Beautiful Rebels” is an enchanting Ad Campaign capturing the Edun Spring/Summer 2012 collection. The campaign saturated in the fluttering charm of butterflies was photographed and directed by Ryan McGinley. The photographer known for his penchant for surprise in his artistic work was completely inspired by the unexpectedness of butterflies, their freedom to fly away and eloquence in existence. With those factors McGinley wanted to explore natural yet unpredictable behavior of butterflies towards the body.  As he explains: I was interested in how the body could reveal the butterfly. How it could fly out of the models’ mouths, hands or pants in its unfurling glory” (source). That is also what we can observe on the video with six featured species from Africa flying around the pink hued hair of Charlotte Free or tattooed chest of Bradley Soileau in the rhythm of gospel tunes “If I Had A Little Love” by the Majestic Arrows”. The video and pictures composes beautiful composition of the butterfly colors with the subliminal fashion theme presenting pieces from the Edun Spring/Summer 2012 collection.

Fashion Video HERE

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The images are the courtesy of Edun 

Do not cope the images without the permission of Edun

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