McQ Pre-Fall 2012

Victorian tailoring exposed with aristocratic touch and rustic influence of 1967’s movie “Far from the Madding Crowd”  are the indications for McQ Pre-Fall 2012 collection. Followed by the mainline of Alexander McQueen’s signature, Sarah Burton continues the legacy with the consistency for dramatic touches in McQ line. There are tomboy interpretations as well as lady like silhouettes underlining the structure and rhythm of the line. Military styles blend with elegant sharpness of the Victorian vixen.  The collection depicts interesting profiles outlining detailed ruffled blouses and high neck collars, aristocratic outwear and feminine contours in the dresses – strictly speaking uniformity and sophistication.  There is a feeling of a smart decorum clashed with punk attitude by subtle yet edgy detailing of zippers, chains, double wide belts, cropped leather gloves. The palette balances among chalky and creamy whites through coral splash of red and maroon, grey and black core. Interesting brush stroke prints remind us about Alexander McQueen’s affinity to surrealism.
After such aperitif I can’t wait for the main dish during the London Fashion Week in February 2012.

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Bjorg Jewellery – 2012 LOOKBOOK

Mysticism of ancient legends and surrealism of modern sci – fi odyssey are the keys that encapsulate the poetry, romance and futurism bewitched in Bjorg Jewellery. This is very unique and exceptional line not only because of its eco friendly approach or dedication to craftsmanship tradition. The concept that balances between fine and raw is the key to the mystery of Bjorg jewels. Surrealistic inspirations infused with Charles Darwin’s point of view and ancient truths of mythology summarize nomadic approach and industrial touch of accessories. That is probably because of the origins, creative background in art and inspirational life of the creator of the Bjorg Jewellery Bjorg Nordli Mathisen. As the supporter of nomadic lifestyle and everlasting traveling he searches for creative stimulus around the world. From the origin of Bjorg Jewellery in 2004 Bjorg releases two conceptual collections per year.  The latest line for 2012 entitled “Not all those who wander are lost” sounds like a proverb of wisdom whispered by the ancient prophets. You may feel these insubstantial powers through stunning lookbook conveying dreamlike scenarios of Misty Mountains where the time stopped in one point keeping the presence of Dark Knights and Beautiful Maidens captured in Arthurian Legends. The jewels reveal deep admiration for precious stones with iridescent colours, horsehair and feathers, claws, wings, chains and intricacy of spine construction and relic pieces.

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Fantasy photomontage – Prada fall 2011

Prada Autumn(Fall)/Winter 2011 / 2012
Fantasy Look Book
Model: Arizona Muse, Hailey Clauson, Daphne Groeneveld, Nimue Smit, Ginta Lapina, Anais Pouliot & Sara Blomqvist

Prada, apart from being a leader in trendsetting destinations, has also a very creative yet peculiar signature in the imagery field. The look books, ad campaigns, advertorials and designs have a specific, uncanny impact into the reality inserting quite abstract, at times grotesque visions of a style. The latest Prada imagery for the fall 2011 season – titled Fantasy – goes that way and is a fantasy indeed. It is like a psychedelic journey into the dreamy surrealism of a collage backdrop, with the mosaic nature of a photomontage and signature looks of Prada.
 As the collection relates to the lady-like statement and immortal, vibrant inspirations of the 1960s, the lookbook invites you into the magical world of Wonderland framed into the collage pictures. With the implemented techniques of old school retouching the lookbook becomes a captivating clip art mixture of vintage vibes taken from the 60s revival with a genuine message.(…)

My full article for Prada fall 2011 ‘Fantasy’ look book in Prada’s fantasy photomontage on