Mysticism of ancient legends and surrealism of modern sci – fi odyssey are the keys that encapsulate the poetry, romance and futurism bewitched in Bjorg Jewellery. This is very unique and exceptional line not only because of its eco friendly approach or dedication to craftsmanship tradition. The concept that balances between fine and raw is the key to the mystery of Bjorg jewels. Surrealistic inspirations infused with Charles Darwin’s point of view and ancient truths of mythology summarize nomadic approach and industrial touch of accessories. That is probably because of the origins, creative background in art and inspirational life of the creator of the Bjorg Jewellery Bjorg Nordli Mathisen. As the supporter of nomadic lifestyle and everlasting traveling he searches for creative stimulus around the world. From the origin of Bjorg Jewellery in 2004 Bjorg releases two conceptual collections per year. The latest line for 2012 entitled “Not all those who wander are lost” sounds like a proverb of wisdom whispered by the ancient prophets. You may feel these insubstantial powers through stunning lookbook conveying dreamlike scenarios of Misty Mountains where the time stopped in one point keeping the presence of Dark Knights and Beautiful Maidens captured in Arthurian Legends. The jewels reveal deep admiration for precious stones with iridescent colours, horsehair and feathers, claws, wings, chains and intricacy of spine construction and relic pieces.
Prada Autumn(Fall)/Winter 2011 / 2012
Fantasy Look Book
Model: Arizona Muse, Hailey Clauson, Daphne Groeneveld, Nimue Smit, Ginta Lapina, Anais Pouliot & Sara Blomqvist
Prada, apart from being a leader in trendsetting destinations, has also a very creative yet peculiar signature in the imagery field. The look books, ad campaigns, advertorials and designs have a specific, uncanny impact into the reality inserting quite abstract, at times grotesque visions of a style. The latest Prada imagery for the fall 2011 season – titled Fantasy – goes that way and is a fantasy indeed. It is like a psychedelic journey into the dreamy surrealism of a collage backdrop, with the mosaic nature of a photomontage and signature looks of Prada.
As the collection relates to the lady-like statement and immortal, vibrant inspirations of the 1960s, the lookbook invites you into the magical world of Wonderland framed into the collage pictures. With the implemented techniques of old school retouching the lookbook becomes a captivating clip art mixture of vintage vibes taken from the 60s revival with a genuine message.(…)
My full article for Prada fall 2011 ‘Fantasy’ look book in Prada’s fantasy photomontage on Fashionising.com