Fashion Designer: Sporty Vigor in VIVACITA Spring Summer 2014 Lookbook.

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Along with the Italian meaning of the fashion brand, Vivacita is the essence of vigor – the sporty energy mingles with the sleekness of the city style and comfort. The word “vivacita” originated from Italian language, expresses the concept of  vigor or energy. That name will definitely generate a positive connotation of the fashion statement presented by the brand. With the idea of slow fashion and timeless concept, the label focuses on the live dialogue between them and receivers.  The athletic twist and sleek designs infuse with the refined taste and ultimate style testimony proving the wearability that will work fine on the city bicycle trip as well as the glamor of fashion week feel.

The designer Chia Jen Chan  studied Industrial Design and fashion design at Milan’s prestige Istituto Marangoni of Fashion Design.

CREDITS:

VIVACITA Spring Summer 2014 Lookbook

Official website: www.thevivacita.com

Photography  by TK Yang

Model Julia Nykolyshyn at Linno,

Hair styling  by May,

Makeup artist Kevin Chen

Images via designscene.net

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Check also the gallery of VIVACITA Spring Summer 2014 Lookbook:

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Helmut Lang Pre-Fall 2012

Spider web intricacy and edgy, androgynous stamp of layers and leather texture by Helmut Lang only deepen my affinity to this unique fashion label. The creative team of Nicole and Michael Colovos were highly influenced by the complexityof the lace fabrication forming one of a kind print lace on tops and sheerimpressions with grungy knitwear or impressive graphic pieces with lightweight fabrics. There is also a great room with significant layering of Helmut Lang whether appears on the tops – blazers, coats and kimono like leather jacketspaired with cigarette pants or in drapery jersey dresses and skirts. The colorpalette involves hues of black, lime green, white and delicate grey.
Photos via