Unveling the pleat miracle of PLEATS PLEASE ISSEY MIYAKE for the 20th anniversary, we are introduced into the visual concept of “delicious” . Enjoy the electrifying work of Taku Satoh.
As he explains:
For 2012, the 20th anniversary year of PLEATS PLEASE ISSEY MIYAKE, we have adopted the visual concept of ‘delicious’. No theorizing is needed the moment you see the clothes and you feel a certain, ‘wow that looks delicious, I want to wear it!’
Delicious things, is our concept for PLEATS PLEASE.
The word ‘delicious’ came into my mind when I was thinking about the planning of visuals for the year and this word, which is evocative of so many things, kept jumping about excitedly in my head. It’s an onomatopoeic word – anything that looks visually tempting and exciting, we think of as ‘delicious’.
This year we plan to release many scrumptious and ‘delicious’ visuals, one after another to tempt you!
Art Direction: Taku Satoh
Design: Shingo Noma
Photograph: Yasuaki Yoshinaga
Copyright at 2012 ISSEY MIYAKE INC.
Images are the courtesy of Issey Miyake London Press Office.
The quintessence of the ISSEY MIYAKE PRE-SPRING 2013 collection depicts the fusion of prints filled with color. The inspirational source of the collection is encapsulated in a diverse palette of birds’ plumage from around the world – starting from bold exoticism of the tropical climate to the earthy moderation of the northern hemisphere.
Based on such fascinations, the fashion house continues on the Japanese finesse signature with the experimentation on textures, innovative constructions and revelation of new pleat merging all the attributes with the varied essence of colors and hand drawn prints. Such dynamic mixture of fascinations and modernity provides an artful evaluation of collage compositions, brush stroke forms and rough lines that become a solid base for prints development in the collection. The stunning effect is a genuine hand crafted outcome that wouldn’t be possible with the use of digital methods only.
Apart from the rich coloration and diversification of prints, the fashion house of Issey Miyake introduces a new composition of a Jacquard pleat containing stretch yarn in their Pre-Spring 2013. The fabric originates from the innovation process that enables a free variation on the width of the pleat structure that can generate beautiful forms. The flexible characteristics of fabrics can freely harmonize with the contours of the body.
TAKE A LOOK ON THE WHOLE COLLECTION OF ISSEY MIYAKE PRE-SPRING 2013 :
Images are the courtesy of ISSEY MIYAKE Press Office London
“Blue Osiris” – magical collage of graphic prints merged in succulent colors of summer is the composition carfted in twill silk fabrics. The accessory will fulfil every sunny day with vivid palette of hues with the catchy twist of fashion art.