Unveling the pleat miracle of PLEATS PLEASE ISSEY MIYAKE for the 20th anniversary, we are introduced into the visual concept of “delicious” . Enjoy the electrifying work of Taku Satoh.
As he explains:
For 2012, the 20th anniversary year of PLEATS PLEASE ISSEY MIYAKE, we have adopted the visual concept of ‘delicious’. No theorizing is needed the moment you see the clothes and you feel a certain, ‘wow that looks delicious, I want to wear it!’
Delicious things, is our concept for PLEATS PLEASE.
The word ‘delicious’ came into my mind when I was thinking about the planning of visuals for the year and this word, which is evocative of so many things, kept jumping about excitedly in my head. It’s an onomatopoeic word – anything that looks visually tempting and exciting, we think of as ‘delicious’.
This year we plan to release many scrumptious and ‘delicious’ visuals, one after another to tempt you!
Art Direction: Taku Satoh
Design: Shingo Noma
Photograph: Yasuaki Yoshinaga
Copyright at 2012 ISSEY MIYAKE INC.
Images are the courtesy of Issey Miyake London Press Office.
Do not copy and reproduce.
Visit: PLEATS PLEASE ISSEY MIYAKE
CHECK ALSO THE GALLERY: