Steven Meisel continuously amazes me with his direction of Prada video ad campaigns. The arousing suspense infused with the fashion impact of Prada signature always hides some mystery behind. The latest video for Fall/Winter 2012/13 Prada Ad Campaign unveils the concept of the chess fight between the personifications of Prada women – quirky yet elegant, cutting edge with the dose of fanciness . Within the next moves of the crystal pawns we learn that the models are not just playing the game, but they are performing the act of battle for death and life. Take a look!
Prada A/W 2012/2013 campaign by Steven Meisel