CUSHNIE ET OCHS S/S 12 CAMPAIGN

Futuristic coolness of clever geometry and clarity of minimalism mixed with the flirty vintage aura give a base topic for Cushnie et Ochs’s label for Spring/Summer 2012 season. The creative designers’ duo – Carly Cushine and MichelleOchs, believe in constant progress of forms and purpose. That is how they want to lead their fashion paths and creative growth. We may also observe their inventive signature relentlessly developing in sharp silhouettes, subtle intricacy in form, sophisticated tailoring and meticulous precision of drape craft. The Ad Campaign reveals body conscious edge merging into slight leather fetish that is cunningly exposed by the model, Milou Van Groesen with feminine A-line and pencil shapes. With her rockabilly pompadour and perfect styling by KeeganSingh, she emphasizes the distinctive attitude of Cushnie et Ochs. The subtle yet definite cuts, graphic insertions, smart drape, well-designed suiting are juxtaposed with monochromatic palette of white, citrine and pink. The ad pictorial captured by HughLipp allures with minimalism accentated by flames enhancing this edgy and darker nature of the baby doll appeal that Cushnie et Ochs’ signature may provide. The Ad Campaign was exclusively released for MDX  here.
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