There are numerous experimental andinnovative approaches in which fashion is presented through unconventional wayseither by recycled wood designs, traditional craftsmanship of the beadingskulls on the red sole heel, mesmerized jewellery with butterfly wings or evenby crafted Vogue covers as many more examples difficult to enumerate in one. Nevertheless,there is also an opposite direction of the fashion message with the use oftypical fabrics like denim for alternative purpose than jeans apparels. Ian Berry, known as Denimu is a Britishartist based in Sweden who uses denim fabrics for hisartistic work composing imaginative pictures of denim icons, portraits, cityscapesand many more.
Everything started from thechildhood memories accidentally reborn in one of the charity shops whileobserving a pile of cast off jeans. Ian completely amazed about the structure, fadedbeauty of the denim fabrics and their sea of shades decided to transform itinto the striking idea of denim images. That is how the concept of denimpictures was initialized. This is a captivating way of expression to evokeforgotten memories, the ability to materialize the thoughts and renewtraditional conventions. Denim always played an important role for Ian being fascinated by its richheritage and significance in the society. Becoming Denimu, he found his ownlanguage in which he could fluently present his artistic inspirations.
Images: Courtesy of Denimu