Fantasy photomontage – Prada fall 2011

Prada Autumn(Fall)/Winter 2011 / 2012
Fantasy Look Book
Model: Arizona Muse, Hailey Clauson, Daphne Groeneveld, Nimue Smit, Ginta Lapina, Anais Pouliot & Sara Blomqvist

Prada, apart from being a leader in trendsetting destinations, has also a very creative yet peculiar signature in the imagery field. The look books, ad campaigns, advertorials and designs have a specific, uncanny impact into the reality inserting quite abstract, at times grotesque visions of a style. The latest Prada imagery for the fall 2011 season – titled Fantasy – goes that way and is a fantasy indeed. It is like a psychedelic journey into the dreamy surrealism of a collage backdrop, with the mosaic nature of a photomontage and signature looks of Prada.
 As the collection relates to the lady-like statement and immortal, vibrant inspirations of the 1960s, the lookbook invites you into the magical world of Wonderland framed into the collage pictures. With the implemented techniques of old school retouching the lookbook becomes a captivating clip art mixture of vintage vibes taken from the 60s revival with a genuine message.(…)

My full article for Prada fall 2011 ‘Fantasy’ look book in Prada’s fantasy photomontage on Fashionising.com

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