Category Archives: Fashion Focus

Design: Smart E-Bike electric bike.

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As the passionate cyclist and sport lover I am very keen on innovations that cirle around the bicycling field.  The latest technology wit from Smart that is fashion-forward simultaneously is a wonderul E-bike invention-Smart E-Bike. Smart collaborated with a specialized electric bike manufacturer, Berlin Based Grace that created super- economical and sustainable The Smart E-Bike. The bicycle has a 250 watt electric motor which gives the opportunity to accelerate the bike at a speed about 25 km per hour and more.

The modern design is the reflexion of streamlined functionality because of the fully incorporated battery and the electric motor as well as the smartphone integration. The device-oriented bike expands the cycling experience with such factors as GPS and information display, current speed, battery charge level and all other vital information including an internal sealed gear system that you may need during the ride .

 

Images via

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Fashion Focus: Coachella 2015

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Coachella, in more expanded version Coachella Valley Music and Arts Festival, is considered to be one of the biggest events that happens annually, only from the music point of view, but fashion statement as well. Every year this large scale event is held going back to 1999, when Paul Tollett decided to set up an extra-ordinary ocassion that will feature many genres of music, including rock, indie, hip hop, and electronic dance music, as well as art installations and sculptures. The event of Coachella is regarded as the second-most in-demand concert to participate for many reasons. One of the them is the multiplifcity of fashion that flourishes around hippie and boho styles. Modern gypsies, up-to-date hippies, start and celebrities gather all together on the picturesque valley of California and enjoy their time in the Coachella event. Take a look on our Fashion Focus on Coachella 2015.

All images via

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Fashion Focus: Black-Red-White Mood.

Black -Red – White. Catchy yet classical selection of colors can be found in some fashion tendencies lately. The tri-color palette can be depicted on the face-painting factor as seen on Toni Garn, sporty chic clothing as well as in ad campaigns of Dior from Fall 2013 Campaign. The blonde model – Toni Garn captured by Hunter & Gatti clashes the image of blue-eyed sensitivity with the tribal vibe. The photography merges with the collage of oil painting and stitching style.

Toni Garrn for Tush Magazine by Hunter & Gatti

Images via Designscene.com

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The tri-color trend can be easily reached in fast-fashion response as well. Simply and chic aesthetic perfectly matches with the sporty feel.

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Top Shop Sporty Tank.
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Fendi Jacket

MARIACARLA BOSCONO FOR DIOR FALL 2013 CAMPAIGN

Images via fashiongonerogue.com

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Saskia De Brauw in Harper’s Bazaar’s editorial: ” Black, White & Red All Over”.

Images via Models.com

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FASHION VIDEO: “HOMME PLISSÉ ISSEY MIYAKE Spring Summer 2015” on YouTube

HOMME PLISSÉ ISSEY MIYAKE Spring Summer 2015: http://youtu.be/XpVdGQ2K4CE

Fashion Focus: The history and influence of sports in the fashion world

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The history and influence of sports in the fashion world

If you are keen on chic clothing and know something of sporting activities, you will not be surprised to learn just how much influence sports and sports attire have had on the world of mainstream fashion – both designer labels and off the rack gear. Often, a specific style will have its origins in the world of sport, but then you will find it at your local department store or see it worn by a model in a fashion magazine. Look carefully at some of the styles you see around you and you will soon realize that the shoes and clothing styles that were designed to be of functional use for sports activities have been turned into fashionable staples for everyone.

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Popular influences

Originally designed for players who used the basketball or tennis court, for running or other athletic purposes, sneakers are now a part of everyone’s normal shoe collection, particularly those who favor urban street style. Basketball jerseys are another example. First worn by players, then by fans, both basketball jersey styles and the most popular colors and numbers have since been adopted by fashionconscious consumers. T-shirts and skirts developed to meet the needs of women tennis players, by keeping them cool and offering them freedom of movement, have also inspired mainstream fashion designs.

Baseball caps trend

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History suggests that the Brooklyn Excelsiors wore the first rounded-top baseball caps in 1860, which then became known as the Brooklynstyle cap. In common with most sports-influenced design ideas, specific features were intended to improve athletic performance or provide better protection. In the case of the baseball cap, the peak was intended to protect players’ eyes. Baseball caps, like sneakers, remain a popular fashion item for young people.

Karlie Kloss is a High Energy Enigma in the Vogue Paris March 2012

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The same trends apply to winter sports activities – brands that were introduced for snowboarders and skiing enthusiasts were quickly taken up by celebrities and thus became a high-impact influence. With the increasing popularity of sports clothing and footwear, many sponsors of sport saw an opportunity to broaden their reach, and today many items carry a firm logo or brand colors, including jerseys, shoes, T-shirts and baseball caps.

The Edita Vilkeviciute Vogue Paris Editorial is Genuinely Sporty

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New trends

Today’s sportswear is highly sophisticated and designed to enhance athletic performance. It is interesting to note that sponsorship has also moved on. For example, it is not unusual to find that a designer brand that sponsors female athletes is interested in producing garments such as a women’s elbow sleeve, knee sleeve or compression band, which are not always seen by consumers. Perhaps the philosophy is that if the item of clothing is both comfortable and practicable, and valued initially by athletes, then it will move into mainstream consciousness given time.
Alla Kostromichova Stars in Harper’s Bazaar Vietnam July 2014 Editorial

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Next time you are at a sporting event, take a look around at what the audience is wearing – as well as the players. They may just hold the key to upcoming fashion trends, and if you pay attention you could be lucky enough to get ahead of the game!

Flare ‘Most Valuable Players’ Stars a Blue-Haired Bekah Jenkins

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