Fashion Focus: Sporty theme in Fashion Editorials

The summer 2012 period flourishes with the major sport events including EURO 2012 in Poland and Ukraine as well as the long anticipated London Olympics that will definitely bring  immense audience and great loads of emotions. There is also a distinctive response from the fashion world highly inspired by the epic athleticism, sporting life, body workout and healthy lifestyle. Numerous catwalks from Spring/Summer 2012 season covered the athletic theme introducing sporty uniform silhouettes, relaxed structures, body-con outlines and sport-inspired details of mesh fabrics, baseball caps. The fashion editorials continually unveil sporty theme merging haute couture and glamour with physical activity, gymnastics and numerous sport disciplines. The strong athletic factor clashes with high fashion forming the new definition of elegance for Summer 2012. Take a glimpse on our sporty theme in fashion editorials:

Sport and Glamour – Vogue Italia June 2012

Photography by: Francesco Carrozzini
Model:  Jourdan Dunn

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Olympiad  by Mikael Jansson- Interview Magazine

Photography by Mikael Jansson

Models:  Matthew Terry, Constance Jablonski, Suvi Koponen, Myles Crosby and Nicklas Kingo

Fashion Editor/Stylist: Karl Templer

Hair Stylist: Eugene Souleiman

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Karlie Kloss by Annie Leibovitz for Vogue US June 2012

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“Sporting Couture” -  Dazed & Confused

Photography by Richard Burbridge

Hair stylist: Laurent Philippon

Model: Vlada Roslyakova

Images VIA

Christy Turlington by Simon Upton for Harper’s Bazaar Singapore March 2012

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Ghost in the Shell – photography by Maciej Boryna

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Glam and Sporty – Natasha Poly by Craig McDean, Vogue Italia March 2010

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